Fira

Fira is a must-see location that perfectly embodies the essence of this iconic destination. The capital of Santorini, Fira is clinging to the side of a cliff more than 260 meters high, offering breathtaking views of the Aegean Sea and Santorini's famous caldera. Fira captivates visitors with its authentic charm and unique combination of traditional Cycladic architecture and modern touches. Criss-crossed by narrow streets, the town has a special cachet outside the high season, when so many tourists arrive that strolling around is more like the first day of the sales! Fira's main square is a lively meeting place, where visitors can enjoy the friendly atmosphere, relax with a traditional Greek coffee and admire the panoramic view over the caldera. A visit to Fira's archaeological museum is also a must for history buffs, with its collection of ancient artifacts from the island. Boat trips to neighboring islands, hikes along coastal paths and visits to the island's vineyards are all activities not to be missed. Otherwise, it's pleasant to take a stroll, do a little shopping and, above all, dine on the terrace of one of the many restaurants offering a breathtaking view of the horizon... So romantic! Embark on a tour of Santorini via Fira!